Jake Cohen is a practicing first-chair trial attorney at Bisnar Chase who deals with civil litigation cases for plaintiffs and consumers. Above all, his mission is to make a difference in the lives of his clients.
That can mean helping one person at a time as a fearless jury trial advocate. It could also involve helping people on a wider scale by obtaining verdicts against exploitative corporations, forcing them into better practices.
Jake is always ready to put his skills to use to protect the rights of his clients and make the world a safer place.
Most of the cases he handles involve serious accidents and injuries. These include (but are not limited to) car crashes and other auto incidents, dog attacks, trip or slip-and-fall injuries, and dangerous and defective products.
Background and Education
Jake grew up in Venice Beach, California, and graduated from UC Santa Barbara with a BA in political science. He then graduated Cum Laude with his Juris Doctorate from Thomas Jefferson School of Law in San Diego.
From the age of 16, Jake worked full-time in various jobs to help finance his education. His various roles included working as a personal trainer, as well as working in restaurants and hospitality, before completing law school and becoming a full-time attorney.
Jake takes great satisfaction from balancing the scales of justice. He said: “I believe in holding wrongdoers accountable and forcing them to compensate those they injure. I get the chance to fight for victims, as well as deterring future misconduct, making the world a safer place.”
Professional Legal Experience
Jake Cohen is licensed to practice law in California and Nevada. His first legal experience came as a law clerk with a criminal defense firm. However, after passing the bar, he committed himself to plaintiff-side litigation, supporting clients who had suffered serious injuries.
Throughout his career so far, he has recovered millions of dollars for personal injury victims, developing his skills as an accomplished jury trial lawyer.
Whether helping individuals or groups of people under a class action, Jake is passionate about fighting for justice for those who have been wronged. He is dedicated to providing aggressive representation, acting as a voice for his clients, and standing up to insurance companies and exploitative corporations.
Described as bold, confident, and with a relentless work ethic in honing his legal skills, Jake has a track record of building cases using intelligent and creative strategies and thrives in front of a jury at trial.
He is excited to help clients across California as part of the Bisnar Chase team.
Graduate of the Gerry Spence Trial Method
The Gerry Spence Method is a transformative approach to trial advocacy developed by renowned trial lawyer Gerry Spence. This method focuses on creating authentic, persuasive storytelling skills to connect with jurors on an emotional level and effectively present cases in court.
Key principles of the Gerry Spence Method include:
1. Storytelling: The method emphasizes crafting compelling narratives that help jurors understand and empathize with the client’s perspective.
2. Emotional connection: Lawyers are taught to establish an emotional bond with jurors by appealing to their values, fears, and desires.
3. Authenticity: The method encourages lawyers to be genuine and embrace their personality and speaking style rather than imitating others.
4. Simplifying complex issues: Attorneys learn to break down complicated legal and medical concepts into simple, relatable terms that jurors can quickly grasp.
5. Focusing on the human element: The method teaches lawyers to humanize their clients and witnesses, highlighting their struggles, motivations, and vulnerabilities.
6. Engaging all senses: Lawyers are trained to use vivid, sensory-based language and visual aids to create lasting impressions on jurors.
The Gerry Spence Method is taught through immersive programs, such as the 3-week course at Thunderhead Ranch in Wyoming. This program is divided into three phases.
The method also incorporates advanced techniques like reflective listening, body language interpretation, and deepening language patterns to build rapport with jurors.
By mastering these skills, lawyers aim to become more effective advocates for their clients, presenting cases in a way that resonates deeply with jurors and increases their chances of success in the courtroom.
Legal Associations and Honors
Jake’s achievements and results have been recognized with top titles. He has been selected to the Super Lawyers Rising Star list each year since 2020, published in the CAALA Advocate magazine, and selected as a member of the American Board of Trial Advocates.
He is also part of several legal organizations that allow him to develop and share his knowledge and experience with peers. These include:
- Consumer Attorneys of California (CAOC).
- 2023-2025 Rising Star, Super Lawyers
- Consumer Attorneys Association of Los Angeles (CAALA).
- The American Association for Justice (AAJ).
- The American Bar Association (ABA).
- Attorneys Information Exchange Group (AIEG).
- United States District Courts of California.